In its first 12-month analysis of advertising spending on media outlets that reach African American consumers, The Nielsen Company reported that spending for the period October 1, 2006 through September 30, 2007 totaled $2.3 billion. The Nielsen African American ad spending analysis covers over 22,000 national, regional and local advertisers, across 130+ media vehicles.
African American [...]
According to Nielsen, Black Targeted Ad Spending Exceeds $2.3 Billion Annually
Event Pics From Everywhere…
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Verizon & The NHL Present An Evening with Wyclef in Support of Usher’s Foundation
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PICS: Pepsi Stuff Hosts Events on Both Coasts
LOS ANGELES: Pepsi Stuff Launch Party
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NEW YORK: Pepsi Stuff Concert with John Legend & Estelle
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Alonzo Mourning and ‘Magic’ Johnson Host 4th Annual ‘Boost Mobile Zo & Magic’s 8-Ball Challenge’, Presented By Gatorade With Returning Host ‘Ludacris’
Star-Studded Pool Tournament Benefits Youth and the New Orleans Community
On Thursday, February 14, 2008, the hottest showdown of stars on and off the court will take place at The Sugar Mill during the NBA All-Star Weekend. NBA All-Star Alonzo Mourning of the Miami Heat and NBA Legend Earvin “Magic” Johnson team up Title Sponsor Boost [...]
Justin Timberlake to Star in Super Bowl Commercial
Justin Timberlake will bring his star power to the Super Bowl via a Pepsi Stuff commercial. Directed by Craig Gillespie (director of the feature film “Lars and the Real Girl”) and created by BBDO NY, the commercial demonstrates how Pepsi Stuff brings people closer to music, merchandise, apparel and more.
“Justin Timberlake” is one of the biggest [...]
Confessions of a Patriots Fan
I know the headline may seem a little coincidental, being that the New England Patriots are 18 Wins and 0 Losses going into the Super Bowl. However, in an effort not to brag, but reflect the pride that consumes me today, I’ll share a little bit of New England experience with you. First of all, let me [...]
