According to Nielsen, Black Targeted Ad Spending Exceeds $2.3 Billion Annually

In its first 12-month analysis of advertising spending on media outlets that reach African American consumers, The Nielsen Company reported that spending for the period October 1, 2006 through September 30, 2007 totaled $2.3 billion. The Nielsen African American ad spending analysis covers over 22,000 national, regional and local advertisers, across 130+ media vehicles.

African American Spending by Medium
Nielsen Monitor-Plus, the advertising intelligence service of Nielsen, tracked 5 individual media for this analysis: Local Radio, National Magazine, National Cable TV, Network TV and Syndication TV. Local Radio reported the greatest amount of spending on African American targeted media at $805 million dollars, comprising 35% percent of total spending.National Cable TV reported the largest ad growth with 14.5% during this period. This growth is the result of a number of factors including: Year over year growth for BET, the inclusion of TV One in the Nielsen Monitor-Plus service as of January 2007, as well as a number of high profile TV programs such as “House of Payne” on TBS, “Being Bobby Brown” on Bravo, “Flavor of Love” on VH1, and “Making the Band” on MTV.

Justin Timberlake to Star in Super Bowl Commercial

 Justin Timberlake will bring his star power to the Super Bowl via a Pepsi Stuff commercial. Directed by Craig Gillespie (director of the feature film “Lars and the Real Girl”) and created by BBDO NY, the commercial demonstrates how Pepsi Stuff brings people closer to music, merchandise, apparel and more. 

“Justin Timberlake” is one of the biggest stars in the world, what better way to launch our biggest promotion ever than with him on the Super Bowl,” said Cie Nicholson, SVP and chief marketing officer, Pepsi-Cola North America. Beginning February 1, consumers purchasing Pepsi products can “bank” their points on PepsiStuff.com and redeem them for prizes including MP3 music downloads, electronics and apparel.  Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes.

Consumers may sign up now to be reminded when the promotion begins at http://www.pepsistuff.com Pepsi has a long history and has featured the biggest recording artists and a diverse range of chart-topping music and recent campaigns have featured superstars Kanye West, Mariah Carey, Mary J. Blige, Gwen Stefani and Diddy.