According to Nielsen, Black Targeted Ad Spending Exceeds $2.3 Billion Annually

In its first 12-month analysis of advertising spending on media outlets that reach African American consumers, The Nielsen Company reported that spending for the period October 1, 2006 through September 30, 2007 totaled $2.3 billion. The Nielsen African American ad spending analysis covers over 22,000 national, regional and local advertisers, across 130+ media vehicles.

African American Spending by Medium
Nielsen Monitor-Plus, the advertising intelligence service of Nielsen, tracked 5 individual media for this analysis: Local Radio, National Magazine, National Cable TV, Network TV and Syndication TV. Local Radio reported the greatest amount of spending on African American targeted media at $805 million dollars, comprising 35% percent of total spending.National Cable TV reported the largest ad growth with 14.5% during this period. This growth is the result of a number of factors including: Year over year growth for BET, the inclusion of TV One in the Nielsen Monitor-Plus service as of January 2007, as well as a number of high profile TV programs such as “House of Payne” on TBS, “Being Bobby Brown” on Bravo, “Flavor of Love” on VH1, and “Making the Band” on MTV.